ctc analytics ag

pal system

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client
ctc analytics ag
service
product film
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about the project

project
pal system
service
product film
format
film

For CTC Analytics AG we shot a product film for the PAL System, the platform for automated sample preparation and injection in the lab. The film runs 57 seconds and its on-screen text is in English.

The instrument stands in a dark room, lit precisely from above so that its shape stands out clearly against the background. Close-ups show sample vials in red, blue, green and yellow in their rack and a blue liquid behind glass. In between come short text cards such as «Automate the routine. Focus on the data.» and «Automated sample preparation and injection».

The approach is calm and exact: little movement, a lot of black, light as the main design tool. The film belongs to the same collaboration as the stadium spot we made for CTC Analytics with FC Basel.

stills from the film

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brand film & commercial

brand film · commercial · product film · campaign film

Films for brands and companies, from a stadium spot to a product film. We write the idea with you, direct the shoot and deliver the final cut in every format you need.

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