ih125 werbefilm

The commercial for Simatec AG's latest product shows what a well-lit set can do. Simatec stands for innovation and aims to set new standards with the IH125. We carried that same ambition into the lighting of the set.

We shot at night in a Simatec workshop. The film combines dynamic product shots in moving light with slow-motion footage of an employee walking through the dark hall and working at the unit. He deepens the story and builds tension around the product without drawing attention away from it. We see a bearing on the IH125, the unit glowing in red light and a tool wall beneath a narrow strip of light. The film closes on the simatherm logo.

The film runs 53 seconds, and several short versions were cut from it. Director: Maxime Burri. Director of photography: Arno Kost.