fcb joggelispot

For CTC Analytics AG, in collaboration with FC Basel, we created a 20-second stadium spot for the giant screen at St. Jakob-Park. The challenge: to connect two worlds on screen, the energy and precision of elite sport and the highly accurate work CTC Analytics does in the lab.

The film tells the story of a decisive moment. While a player prepares for the perfect finish, the precise processes behind CTC Analytics' PAL systems run in parallel. On screen: a boot on the ball in the empty stadium, the goalkeeper on his line, sample vials beneath the autosampler and the team celebrating in front of the stands. With a cinematic look and a close eye for detail, the spot carries one shared message: «Precision decides. On the pitch. And in the lab.»

Director and editor: Maxime Burri. Colour grading: Arno Kost.