brauerei baar ag, panasch kampagne

Together with the advertising agency Kontraststark AG, we had the pleasure of producing the summer campaign for Brauerei Baar AG's non-alcoholic Panasch. In a short, intense production over two production days and four locations (outdoor pool, city, biking and hiking), we staged Panasch with models from different target groups in a range of summer moments. The ritual stays the same, but every location tells its own story.

The result: eight commercials and four key visuals, shown on Livesystems screens and as a poster series across Central Switzerland. From the same material we also cut our Director's Cut, with the strongest moments, original sound design and a new cinematic narrative.

On screen: a young woman carrying bottles through an old town, friends on a wooden jetty, swimmers at a lake, cyclists in red jerseys at a table and the claim «Lokal. Erfrischend. Alkoholfrei.» Director: Maxime Burri. Camera and edit: Arno Kost.