kontraststark ag — brauerei baar ag, panasch kampagne

For Brauerei Baar AG, we had the pleasure of implementing the summer campaign for the non alcoholic Panasch together with the advertising agency Kontraststark AG During a short and intensive production period, we created a focused collaboration driven by energy, passion, and great team spirit. Over two production days and across four locations, outdoor pool, city, biking and hiking, we staged Panasch with models from multiple target audiences in different summer scenarios. The ritual remains the same, but every location tells its own story. The result: eight commercials and four advertising images, featured on Livesystems screens and as a poster campaign throughout Central Switzerland. From this material, we also created our Director’s Cut, highlighting the strongest moments with original sound design and a new cinematic narrative.