ctc analytics ag — fcb joggelispot

For CTC Analytics, in collaboration with FC Basel, we created a 20-second stadium spot for the giant screen at St. Jakob-Park. The challenge: to visually connect two worlds, the energy and precision of elite sport with the highly accurate work of CTC Analytics in the laboratory. The film tells the story of a decisive moment: while a player prepares for the perfect finish on the pitch, the precise processes behind CTC Analytics’ PAL systems are taking place in parallel. Through a cinematic visual language, dynamic storytelling, and a strong focus on detail, the spot conveys a shared message: “Precision decides. On the pitch. And in the lab.” A project that demonstrates how sport and technology are united by the same values: preparation, accuracy, and the ambition to deliver the best performance when it matters most.